Entity Enricher vs Clay - Feature Comparison

Entity Enricher vs Clay

Clay is a popular data enrichment and outreach platform with 75+ data connectors and a spreadsheet-like interface for building enrichment workflows. Entity Enricher takes a fundamentally different approach: schema-driven, multi-model enrichment with fusion and conflict resolution for any entity type, not just B2B contacts.

Key Differences at a Glance

Schema-Driven vs Fixed Fields

Entity Enricher

You define the output structure. Any entity type, any fields, any nesting depth. AI generates schemas from sample data.

Clay

Pre-defined enrichment columns from data providers. You combine connectors but cannot define custom output shapes.

Multi-Model Fusion vs Single Source

Entity Enricher

Run 2+ LLMs in parallel. Field-level conflict detection with rule-based or LLM arbitration. Confidence scores and reasoning.

Clay

Waterfall enrichment: try Provider A, fall back to Provider B. No cross-validation between sources.

Any Entity Type vs B2B Focus

Entity Enricher

Pharma compounds, legal entities, research papers, real estate, and any custom entity type you define.

Clay

Optimized for B2B company and contact data. Moving outside that domain requires custom AI steps.

Pay-per-Token vs Monthly Subscription

Entity Enricher

Bring your own LLM API keys. Pay only for the tokens consumed. No monthly minimums or seat-based pricing.

Clay

$185-495/month on published plans (Enterprise custom). Since the March 2026 repricing, usage splits into Data Credits and Actions — even your own API calls consume Actions.

Detailed Feature Comparison

FeatureEntity EnricherClay
Custom Output Schema
Multi-Model Enrichment
Fusion & Conflict Resolution
Any Entity Type
Self-Hosted Option
AI Schema Generation
Pre-flight Classification
Multilingual Enrichment (40 languages)
API Access
Batch Processing
Workflow BuilderVia n8n
CRM IntegrationsVia n8n
Pre-built Data ConnectorsAPI-based75+ native
Waterfall EnrichmentVia multi-model
Pricing ModelPay-per-token (BYOK)$185-495/mo + credits

When to Choose Each Platform

Choose Entity Enricher when:

  • -You need custom output schemas beyond standard B2B fields
  • -Data accuracy is critical and you want multi-model cross-validation
  • -Your entities are not standard companies/contacts (pharma, legal, research)
  • -You want to self-host for data sovereignty
  • -You prefer pay-per-token over monthly subscriptions
  • -You need multilingual enrichment across 40 languages

Choose Clay when:

  • -You primarily work with standard B2B company and contact data
  • -You need 75+ native data provider connectors out of the box
  • -Your team prefers a spreadsheet-like visual workflow builder
  • -You need built-in CRM integrations (Salesforce, HubSpot)
  • -Sales outreach and email sequencing are part of your workflow
  • -You want a single platform for enrichment + outreach

Pricing Comparison

Entity Enricher

Pay-per-token

Bring your own LLM API keys. You pay your LLM provider directly for tokens consumed. No platform subscription. No per-seat pricing. No credit system.

  • - Typical enrichment: $0.001-0.05 per entity
  • - Multi-model (3 providers): $0.003-0.15 per entity
  • - Self-hosted option available

Clay

$185-495/mo + credits

Since the March 2026 repricing, usage is split into two currencies: Data Credits (third-party data lookups) and Actions (platform work — enrichment steps, AI calls, API requests, CRM pushes). Even your own API-key calls consume Actions. Enterprise is custom-priced.

  • - Launch: $185/mo (2,500 data credits, 15,000 actions)
  • - Growth: $495/mo (6,000 data credits, 40,000 actions, CRM)
  • - Enterprise: custom

Related Resources

Entity Enricher vs Apollo|All Features|Multi-Model Enrichment|What is Entity Enrichment?|Documentation

Try Entity Enricher

Define your own schema, run multiple models, and see the difference multi-model fusion makes. No monthly commitment -- pay only for the tokens you use.

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